Why do tech or music startups need a lawyer?

This week we welcome Sachin Premnath. Sachin is a Senior Associate at the law firm Reed Smith. He specialises in digital media and technology and helps big business such as Sony with digital legal issues, while also working with several start-up clients in the music and technology sector.

[audio http://traffic.libsyn.com/breakingbiz/BreakingBizSachinPremnath.mp3 ]

He’s dealt with lots of companies at different stages in their business and is really well placed to talk about how to make start-ups work, the importance of getting lawyers involved early, and traps to avoid. Sachin also has a particular expertise in digital music, so we’ll also be talking about digital music, licensing and making music profitable.

For interviews on startup investors click here, for interviews with startup CEO’s click here.

How to use visuals and social media to market your brand: Red Bull, Dunkin Donuts and more.

The human brain has been said to process visuals 60,000x faster than text. Web posts with visuals drive up to 180% more engagement than those without. Ekaterina Walter talks about how various brands are using visuals to market themselves whether they have a big budget or no money at all.

[audio http://traffic.libsyn.com/breakingbiz/EkaterinaWalterBreakingBiz.mp3 ]

Ekaterina is the author of Think Like Zuck and her new book, The Power of Visual Story Telling. In this interview she offers some invaluable insight into how we can be more creative with our visual marketing.

Some key takeways were:

A messy desk at work? That could be social gold. (Listen out for her story about Intel)

Respect the different social platforms. The audience uses them in different ways, it’s not a one size fits all game

When you marry content with context, you find true relevance

Visual marketing and entrepreneurship with Curalate founder, Apu Gupta

How much do you really know about visual marketing and how brands use Pinterest or Instagram to drive their sales? Today, Apu Gupta, co-founder of Curalate helps answer the questions around using imagery for online marketing. Click on the audio player below to listen to the full interview:

[audio http://traffic.libsyn.com/breakingbiz/BreakingBizApuGupta.mp3 ]

Curalate helps brands to understand the images that engage audiences so that they can give their own  fans more of what they want enable them to drive brand affinity, engagement, and revenue with images.

If visual marketing is of interest, learn about how Red Bull, Dunkin Donuts and Intel are using images to help grow their brands!

As well as going in depth into Social Media and content marketing, Apu talks a little about his entrepreneurial journey with some interesting takeaways about funding and inspiration. Without giving too much away, some outtakes are:

• If you have to raise money, get the advice of investors EARLY and check on the milestones you need to achieve to get another round of funding
• Don’t end up being too emotionally attached to your project, it’s easy to go sideways for months
• Business books are incredibly dry! (Disclaimer: I quite like some of them)