In today’s episode Alex Dunsdon talks about the importance of big brands and companies creating effective partnerships with technology companies.
[audio http://traffic.libsyn.com/breakingbiz/InnovationBreakingBiz.mp3 ]
The big players like to ‘own’ stuff. And they like to own it 100%. Especially technology and innovation. They like to develop it themselves, which means they own every aspect of it. But it’s slow, difficult in a risk-averse culture, and the chances of success are low. Is there a smarter way, with less risk? Unilver seem to think so.
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